In terms of monthly active users or MAU, edtech, fintech, and shopping apps have led the show. Gaming apps Million Games and Gametion (developer of Ludo King) are in the top 5 list whereas Timuz, Nazara, ShareChat, One97, and Zomato have made it to the top 10 list, mentioned the report. RIL-owned Jio has over 15 apps available on the Google Play Store. Gaming and entertainment were at the core of all app download activities in India and Reliance maintained a clear lead over others. Starting from the top downloaded app, Mukesh Ambani-led Reliance Industries has managed the numero uno position followed by the Times Group (Times Internet) and Bharti Airtel in India. The platform is also accepted at over 22 million merchant outlets across India.Apps of large groups tend to have an edge over rising startups because of their reach across categories and this was evident in a report by App Annie that listed the most downloaded apps in 2019. PhonePe forayed into financial services in 2017 with the launch of Gold providing users with a safe and convenient option to buy 24-karat gold securely on its platform.
Users can send and receive money, recharge mobile, DTH, data cards, pay at stores, make utility payments, buy gold and make investments via this platform. PhonePe has over 325 million registered users. The company said that users recharging via the PhonePe app will win assured cashback on completion of three prepaid mobile recharges, above Rs 51. The company recently announced assured cashback up to Rs 50 on prepaid mobile recharges. "This charge is applicable for users across all payment instruments (across UPI, wallet, credit and debit cards).A Recharges below Rs 50 are totally free," it added.įor bill payments, PhonePe charges a fee on payments by credit cards and this is now an industry norm and is common for many payment apps and biller platforms.
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